Who are we ?
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If you are reading this, it is probably out of curiosity and the desire to learn more. This thirst for knowledge is a valuable quality, promoting our continuous improvement.
EDITION AP is a recent company, having opened its doors online last January, after many years of reflection.
My name is Anthony, founder of EDITION AP, a young entrepreneur who conceived the idea of his olfactory luxury brand several years ago.
After more than a year of research, experimentation, doubts, questioning and work, I am proud to see this project come to life.
Endowed with great independence, over time, I became the founder, the secretary, the accountant, the photographer, the videographer, the editor, the logistician, the production agent, the IT maintainer, the web designer, but above all an olfactory creator.
My passion for luxury goes back a long way.
My journey at Sephora, a brand evoking a luxurious universe where dreams come true, aroused in me an ardent passion for luxury, the magic emanating from each fragrance, each smell, each sensation. Inspired by the big luxury houses, I aspired to build my own empire, a small business offering each client a unique experience.
A simple package? For me, inconceivable. This is how I designed the customer experience for EDITION AP. Each order, regardless of its value, is treated with the same dedication. Each package is meticulously prepared in France, wrapped in scented tissue paper, the candles and diffusers are housed in a reusable cotton pouch, and offering a scented sample with each order... Nothing is left to chance, each Sending is a unique experience, much more than just a package to unwrap and throw away.
Each fragrance is carefully selected, after months of research, olfactory tests and comparisons. Each choice is motivated by the desire to offer an authentic and captivating experience, allowing everyone to travel from home.
Each fragrance carries a story within it.
Passionate about luxury and a fan of minimalism, today I offer you a collection with clean lines. Black and white shades were favored to allow everyone to identify and harmonize each product with their interior.
You now have a closer look at the EDITION AP house.
Behind this company stands Anthony, a dedicated enthusiast. A young man driven by dreams who is today reaching the peak of his life.
This perhaps fleeting adventure deserves to be experienced, with you. What if we wrote the history of this house together?
Anthony.